Art Direction & Brand Design
Beloved Radiance
Beloved Radiance is a business providing uplifting energetic tools for creatives, supporting them in creating a beautiful world.
Vision & Direction:
The goal was to establish a visual identity for her entire brand including the bottle labels to evoke the subtle yet deep impact of her physical products. We focused primary on the product labels, creating an experience of clarity and inner beauty.
The Process:
As founder and creative director, I created the visual brand across all product and brand touchpoints: branding, labels/packaging, e-commerce, merchandising, and collateral. I rooted the visual system its cores values of beauty, creativity, and spirt. I also updated the brands visual identity with more vibrant colors and elegant fonts that reflected in the packaging so that it would last much longer and match the quality of the product itself. The update went from predominantly youthful to fresh and elegant. Showing the maturation of both, I the creator, and the value the business was offering.
Impact
Beloved Radiance served artists and creatives locally in Denver, CO and online from 2021 to 2024 through their e-commerce etsy shop, pop-up vending, product placement in boutiques, and 1:1 consultations with clients. The energetic tools provided were flower essences and herbal tinctures to wholistically support artist by creating an cohesive and clear internal environment. Doing so allowed the clientele to create with more flow and clarity Here’s what some people had to say:
“I adore this essence!! The energy shines through, the taste is the perfect tiny bit of sweet, and the packaging is lovely. Would be delighted order from this seller again!”
-Taya Mâ S Star Rating 5 out of 5 stars (2023)
“Excellent quality! I noticed the effects and healing within a few days of taking it, although I’m quite sensitive to energies. It’s apparent this was made with a lot of care! :)”
-Anonymously Star Rating 5 out of 5 stars (2022)
